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Home » Travel » The latest travel marketing craze: Unmarried aunts who want to spoil other … – Quartz

The latest travel marketing craze: Unmarried aunts who want to spoil other … – Quartz

The latest travel marketing craze: Unmarried aunts who want to spoil other
Quartz
Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on 
Single Women With Baby-Making Siblings Are All The Rage In The Travel IndustryThe Consumerist
Travel trends: thanks to PANKs and peer-to-peerBBC News

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